Korean is spoken by more than 80 million worldwide, and is enjoying rising prominence in Asia as the language of culturally confident and outward-looking South Korea; from K-Drama, K-Pop and Psy (the music video Gangnam Style was the first to record over one billion Youtube views) to the UN leader Ban Ki-moon, outsiders are attracted to Korean celebrities and popular culture for its blend of modern and traditional values, and the Korean Wave is reinforcing interest in the language, which is fairly accessible for those who can already read Chinese.