Dr. Bruce MA

Lecturer

Email
lcmbruce@ust.hk
Telephone
2358-5909
Room
3312

Prior to joining HKUST, Bruce Ma taught at local secondary schools, post-secondary and tertiary institutions, and worked as an auditor in an international accounting firm. With a strong commitment to language teaching, he further pursued the Postgraduate Diploma in Education and the Master of Education degree in English Language Teaching after receiving his Bachelor’s degree in Business Administration in Canada. Bruce was awarded the Doctorate degree in English Language Teaching from the University of Durham, United Kingdom.

Professional Interests

Academic Writing

Second Language Acquisition

Scholarship

2023 Chapter in Edited Volume

The Future of Education Utilizing an Artificial Intelligence Robot in the Centre for Independent Language Learning: Teacher Perceptions of the Robot as a Service

Har, Frankie; Ma, Wai Leung Bruce

Press: Springer
ISBN: 9789811993145
Source: Applied Degree Education and the Shape of Things to Come / Edited by Christina Hong, Will W. K. Ma. Singapore : Springer, 2023, p. 49-64, Ch. 3. Book series: Lecture Notes in Educational Technology
DOI: 10.1007/978-981-19-9315-2_3

This book chapter provides an overview of Temi, an autonomous, video-oriented personal assistant robot which was deployed within the Centre for Independent Language Learning (CILL) at The Hong Kong Polytechnic University. The artificial intelligence robot was chosen principally because of its role as a Robot as a Service (RaaS). Such a service can deliver greater self-improvement and better learning strategies (e.g. Cohen, A. D. (2014). Strategies in learning and using a second language (2nd ed.). Routledge., Dörnyei et. al., 2015, Wenden, Learner strategies for learner autonomy, Prentice Hall, 1991, Yang, Frontiers in Psychology 12:600, 218–600, 218, 2021) as well as foster beneficial attitudes and skills towards the users’ long-term language learning success. Through its cloud-based system, Temi offers users access to dynamic interactions and enhanced CILL services, during the COVID-19 pandemic. As a whole, it appears that the introduction of Temi has proven to be an effective strategy to augment learners’ autonomy. It further allows administrators to rethink how CILL services are conducted during human resource shortages.