LANG 2062
Professional Speaking for the Workplace
Course Description
LANG 2062 develops advanced spoken communication skills to influence workplace audiences, focusing on personal branding, intercultural awareness, crisis management, and effective business meeting and communication strategies.
Highlights
- Communicative practice based on business scenarios with personalized feedback
- Interactive microlearning support for assessment development
Assessments
- Assessment 1: Engage potential employers and investors by creating a Personal Branding Video
- Assessment 2: Develop effective business meeting strategies by applying both intercultural communication and politeness theories in a written Business Meeting Reflection
- Assessment 3: Enhance crisis response strategies and communication by drafting a press statement and conducting a simulated crisis press conference.
- Other tasks: Complete microlearning lessons supporting course assessments. Complete peer evaluation and crisis press conference reflection.
Target Students
- Designed for students who are:
- curious about language use and interactions in professional and intercultural contexts
- interested in careers involving strong communication skills
- aiming to enhance their career prospects by developing a personal brand
- BBA or BSc students admitted in 2023-24
- Prerequisite(s): LANG 1403 or LANG 1404
- Exclusion(s): LANG2064
Learning Experience
Student testimonials
- “I found the personal branding video very useful and invited the course instructors to conduct a workshop on this area for our society members.”
- “I feel like the course gave me value that I didn’t quite expect. For example, I’ve submitted a 1.5min version of my self-introduction (based on the personal branding video) to successfully apply for the Melo fellowship.”
- “The skills and practice we gained from the course helped us reach the final of the HKUST International Case competition.”
Course outcomes
Students gain transferable skills in persuasive communication, critical analysis, intercultural competence, crisis management, personal branding, and effective workplace interaction to influence and lead in diverse professional settings.