English Courses

You communicate every day – in group meetings, interviews, and situations where getting it wrong matters. But how often do you stop to think how your language and delivery effects how an audience perceives you? LANG 2062 gives you that understanding and awareness. Through creating professional branding videos, practicing and analyzing business meetings and conducting live press conference simulations, you'll learn to build your personal brand, handle pressure, and adapt to group meeting dynamics involving different cultures and stakeholders, all of which employers value.  

Audience, audience, audience. Train your critical thinking to adapt your language, tone, and delivery to really impact your audience: employers, teammates, or even hostile groups during a crisis. 

Learn to read the room and adapt. Practice essential skills for real-world workplace scenarios— preparing content for job applications, tough meetings, or high-pressure moments—and build the tools and awareness to navigate them with confidence.

Simulations, practice and feedback. Learn to recognize what communication and language works—through simulated scenarios, applying communication theories and refining your skills with feedback.

• Assessment 1: Engage potential employers and investors by creating a Personal Branding Video. 

• Assessment 2: Develop effective business meeting strategies by applying both intercultural communication and politeness theories in a written Business Meeting Analysis. 

• Assessment 3: Enhance crisis response strategies and communication by drafting a press statement and conducting a simulated crisis press conference. 

• Other tasks: Complete microlearning lessons supporting course assessments. Complete peer evaluation and crisis press conference reflection. 

This course is for students who want to be more confident and make a better impression in professional situations. Through building a personal brand, navigating real business meeting dynamics, and managing crisis situations under genuine pressure, you will develop the communication skills and self-awareness that workplaces and employers value. 

BBA or BSc students admitted in 2023-24

Prerequisite(s): LANG 1403 or LANG 1404

Exclusion(s): LANG2064

Student testimonials

• “I found the personal branding video very useful and invited the course instructors to conduct a workshop on this area for our society members.”
• “I feel like the course gave me value that I didn’t quite expect. For example, I’ve submitted a 1.5min version of my self-introduction (based on the personal branding video) to successfully apply for the Melo fellowship.”
• “The skills and practice we gained from the course helped us reach the final of the HKUST International Case competition.”